Our Story

Welcome!

Where Our Love of the Shore Connects Us All

At Saltwater Creative, we believe the best work happens when we’re in the boat together. Founded in 2023 by a marketing strategist with over 15 years of experience in branding and visual storytelling, our boutique agency was built to be more than just a service provider—we are a dedicated creative partner.

We specialize in helping the brands that anchor our community and the advocacy groups fighting for our oceans. Whether you’re a local business looking to share your story or a non-profit protecting the wild beauty of our waters, we blend your unique mission with our deep expertise in digital strategy and high-level design.

Our process is personal and purposeful. We don’t just deliver a campaign; we work alongside you to showcase what makes your brand most authentic. We believe in building brands that are interested in their own growth — not just existing but evolving. Our mission is to ensure your business gets SEA-n and remains as vibrant as the coastline we call home.

Meet the Founder

With a background in publishing and advertising — over 15 years in marketing communications — I’ve spent my career learning the art of the visual story.

Along with a deep-rooted love for Cape Ann, I built Saltwater Creative to be a highly adaptive and responsive agency that specializes in working with local and coastal brands. Small. Personal. Focused. Connected.

Born and raised on the Jersey Shore, I’ve cultivated a lifelong love and respect for the ocean. It is an honor to integrate that love into my passion for marketing now. When I’m not diving into digital strategy, you’ll find me diving into the Atlantic— year-round. I’m an avid cold-water swimmer and a firm believer that the best clarity comes from a brisk dip in the sea.

AGENCY EXPERTISE & CERTIFICATIONS

Our strategies are anchored in over a decade of technical mastery and industry-leading standards:

    •    Search & Performance: Google AdWords & Search Engine Optimization (SEO) Certified

    •    Inbound Strategy: HubSpot Academy Social Media Marketing & Inbound Foundations.

    •    Content Mastery: Advanced Content Marketing & Digital Ecosystem Design

Trusted by coastal brands and beyond

How We Can Help

Digital Essentials

$97

A plug-and-play toolkit for the busy coastal brand to help you get ready for the summer

  • 30+ Customizable Templates

  • Seasonal Caption Bank

  • Email Marketing Flows

  • Engagement Guide

  • Proven Content Ideas

OUR SERVICE TIERS

Strategic. Scalable. Seaworthy.


The Marketing Reset

$495

A comprehensive 360° audit and 90-day roadmap

  • Full Brand & SEO Audit

  • 90-Day Strategic Growth Blueprint

  • Competitor Landscape Anaylysis

  • Custom Action Checklist

  • Result: a streamlined marketing engine designed for effortless consistence and client conversion


The High Impact Intensive

$1,500+

7 hours of dedicated one-on-one execution to transform your brand

  • Full Website Audit & Polish

  • Social Media Channel Optimization

  • 3 Months of Content Plan

  • Direct Voxer / Text Access

  • Completely customizable to fit your current marketing needs



Let’s Work Together